Trump is Like Apple
Simon Sinek said: “If Apple was like everyone else, a marketing message might be: We make great computers. They’re user-friendly. Want to buy one? …Here’s how Apple actually communicates: everything we do, we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. We just happen to make great computers. Want to buy one?”
“The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”
Donald Trump does not run his campaign based on his policies. The same way Apple does not sell computers. During his speech, he hardly talks about foreign policy or any other policy for that matter. That’s what Mitt Romney pointed out in his vicious attack on Trump on March 3rd. Romney might as well have spoken about the three little pigs – Trump’s supporters do not care. They believe in what he believes. They believe in the ‘why’. The reason why he is running is to make America great again. He is tired of politicians doing nothing and that is exactly the sentiment among his supporters.
“I would say that a lot of people are fed up with the lies and lack of accountability of the political system. Trump is coming not from a political background but a business one. People are hoping for change and will be attracted to anything that is not a status quo option.” — Adam M
Lesson: Stop selling what you do, or make. Instead, start selling why you do it. Continue reading