The tobacco industry claims that the purchase of cigarettes has fallen worldwide since heavy taxation and advertising restrictions have been implemented. The idea of taxing junk food in the same way as tobacco and subsidizing healthy food is a combination that could guide people to choosing healthier food (which will be cheaper after subsidizing) instead of the poisonous junk food (which today is way cheaper than healthy food but will be more expensive after taxation). In the long run, billions spent on healthcare due to the outcome of an unhealthy diet can be put to better use.
Those who oppose this idea claim that the government and the food companies are two different entities. Adjusting food prices will interfere with the free market and create a false economy. In fact the term “junk food” lacks a consensus on its definition. Some perceive junk food as anything that is processed, others define junk food as food that has certain sugar content or that contains preservatives. Same goes for how people define healthy food; is being organic good enough or does diet soda also fit the category?